Sports Merch Trends – Jerseys, Olympic Gear & Celebrity Collabs

 Top Sports Merch Trends 2026: Hockey Jerseys, Olympic Hats & NFL Collabs

Hockey Jerseys Taking Over

Boston hockey jerseys reached a five-year high in demand. Team Canada and the fictional Montreal Metros from Heated Rivalry are also trending strongly.

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USA Olympics Hat & Beanie Craze

The USA Olympics hat is the top trending Team USA item. Sports beanies surged by over 165 percent in the past three months, driven by winter fashion trends.

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USA Hockey Jersey & Jake Guentzel

The USA hockey jersey is the most searched Olympic merch item. Jake Guentzel is the top trending related player, boosting jersey sales and visibility.

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NFL x Bad Bunny Merch Collection

Celebrity collaborations are reshaping sports fashion. NFL x Bad Bunny merch is the top trending merch search this week, while the Concho Collection NFL leads in themed releases.

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FAQs

Are sports merch collections limited? Many collaborations are limited edition, increasing resale value.

Is Olympic merch worth buying early? Yes, early releases often sell out quickly.